Lucy Buchanan, a contestant on the desert island Survivor-style show, has launched into a racist tirade that makes Jade Goody seem like the minister of Zen, Tolerance and Understanding.
The eighteen-year-old, who was educated at a fancy public boarding school, has caused another political row by talking about how she wishes slavery were still an option in modern Britain.
In the segment broadcast on Sunday night, she described black people as "really bad", criticised gays and trashed overweight people, before calling for the return of slavery.
"Britain is a complete mess," she said. "I just don't appreciate people coming into our country and taking over our culture. We've got way too many cultures. Britain's not really Britain any more.
"I'm for the British Empire and things. I'm for slavery, but that's never going to come back," she added with a wry, slightly helpless smile.
When the other contestants rounded on her, saying they loathed racists, Buchanan replied, "I'm afraid you have one here."
Buchanan's mother Nicola was mortified at her daughter's comments but naturally said Lucy's a really nice girl.
"Lucy is definitely not a racist," she told Scotsman.com
"She's a well-mannered girl from a decent family. But she's only 18. She does have a big mouth. She is a very jolly girl, a very good sport - she will be mortified when she sees this.
"I just don't think she realises how she might sound."
Our question is: how could pining for slavery ever sound good?
Young Buchanan wasn't done yet - not by a long shot.
"I can't stand fat and ugly people, they really bring you down," she said, as reported on the Shipwrecked website. "They're offensive.
"They can help it - eat less, exercise more, get their stomachs stitched."
She admitted that she was surprised at her budding friendship with fellow contestant Terri (23), a manual labourer.
"Not only because we come from completely different backgrounds and have completely different values, but she's a lesbian as well," Buchanan explained.
"Not that I don't like homosexuals - I just don't like what they do."
Media watchdog Ofcom said it had received 286 complaints about racism on the show, which is broadcast weekly. All the above comments were made in the first episode alone.