Mandoza has been branded, and cleared of being, an ?inappropriate role model? after appearing in a billboard ad for DStv with the slogan ?What I want. When I want?.

The Natal Witness on Wednesday reported that the accuser, Childline director Joan van Niekerk, reportedly misunderstood the advertisement. She reportedly said the Kwaito star was one of the so-called role models who made matters worse for the child psyche. She was speaking in the context of Child Protection Week, said the Natal Witness.

Mandoza's manager, Vaughn Eaton, however, said the ad was merely a marketing ploy for the satellite television service and if people thought that Mandoza was a bad role model simply because his face appeared on a billboard, then they were being foolish.

DStv also stepped in to set things straight. The company's marketing mangager, Lefeedi Maja, reportedly said: "The slogan on Mandoza's poster is telling people that when they subscribe to DStv, they can watch what they want whenever they feel like it."

Maja went on to say that there was "absolutely no sexual connotation intended".

Childline's Van Niekerk later conceded that she had been wrong in her allegations and said: "Poor old Mandoza. I didn't mean to target him because it is actually a DStv poster."