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OPEN AIR CINEMA SUBSIDIZES PORTABLE INFLATABLE MOVIE SCREENS FOR EDUCATION AND ENTERTAINMENT IN AFRICA

Subsidized Program Provides NGOs Inflatable Movie Screens for Remote Large-Scale Viewing of Films and Multimedia in Africa

LINDON, Utah-(BUSINESS WIRE)- Open Air Cinema, the world leader in outdoor cinema equipment, is announcing a humanitarian effort that includes a subsidized program to provide Non Governmental Organizations (NGOs) and small business owners in Africa with its inflatable movie screens to show films in an outdoor environment.

The Open Air Cinema CineBox product comes equipped with everything needed to offer NGOs a portable, durable solution to distribute information, education and entertainment via outdoor movie screens. The systems are simple enough to set up and use for small events with a few people, yet large enough to easily accommodate gatherings of several thousand people. See photos at: www.flickr.com/photos/openaircinema/sets/72157609081185353/.

"With the infrastructure challenges that are common throughout Africa, we are offering NGOs an effective and enticing new medium to deliver critical information and needed entertainment," said Stuart Farmer, president of Open Air Cinema. "Our inflatable movie screens and systems can be made available anywhere, even in the bush, so NGOs can now deliver consistent messages - through training films about AIDS awareness or women?s rights or an entertaining movie to help elevate the morale of those in the audience."

Inflatable movie screens from Open Air Cinema have been used by the United Nations and FilmAid in refugee camps in Kenya and Tanzania. The screens are also used for "Hillywood," the traveling Rwandan film festival. Movies featuring filmmakers from Rwanda and other African states are shown on the inflatable screens in seven locations over seven days. Up to 10,000 people attend each showing. Each community has the opportunity to feature their own stories, in their own voice.

"We take our film festival to remote areas of Rwanda to bring the magic of cinema to a people who desperately need it," said Eric Kabera, founder of the Rwanda Cinema Center. "Many people in this region have never seen a film, and we are working to educate and inspire them and open their eyes to the world of achievable possibilities."

Open Air Cinema CineBox systems provide everything needed to produce outdoor cinema events including:

Inflatable movie screen in sizes from three meters to 12 meters Digital projector

DVD players

Sound mixer

Complete set of necessary cables

Carrying cases for equipment

Blower fan keeps screen constantly inflated

Generator

Components are 110/240 compatible

"Outdoor cinema is an ideal medium for many parts of Africa," Farmer said. "To show a film, you don?t have to own the land, it can be in an open field. Everything can fit in a Land Rover including the screen, projector, speakers, a sound mixer and a generator for remote outdoor viewing."

The Open Air Cinema subsidized program is for use by NGOs and other organizations that desire to use the cinema equipment for humanitarian efforts in Africa. The program includes detailed training, technical support and reduced pricing for participating organizations. To apply for the program and for more information, visit www.openaircinema.us/humanitarian.htm.

About Open Air Cinema

Open Air Cinema is America's premiere outdoor cinema production company, managing film festivals such as Tribeca's Outdoor Drive-in and LA Film Festivals Outdoor Screenings. Open Air has taken its expertise in outdoor productions to produce the most concise, easiest to use, theatrical-grade outdoor theater systems on the market. It is also a leading innovator in providing developing nations with educational outdoor screens and cinema equipment.

Contacts

SNR PR

Tim Rush, 801-208-1100

tim.rush@sng.com

www.sng.com

Source: Open Air Cinema

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