Another big name has joined the Music Exchange conference ? Gavin Rajah.

He has agreed to deliver opening welcome to Music Exchange prior to Stuart Rubin's keynote speech on Thursday 19 March 2009 at 9.45am.

Rajah is a household name in South Africa and has established himself as a brand internationally in fashion and events. But what many people don't know is that his creativity extends beyond fashion with his passion for music. Rajah plays the piano and the flute and does not begin any creative process without having music near him.

Rajah is hugely supportive of South African talent and has collaborated with many local and international artists ranging from classical musicians to DJs. So his presence at South Africa's first independent music conference isn't as unusual as it may initially seem.

FinWeek listed Rajah as one of the top 40 most influential leaders in the country. He also has conceptualised and initiated POSITIVE for Sun International, the largest Pan African collaboration of art, fashion and music; an event which aims at raising money for HIV/Aids causes. To date he has managed to gain the support of Seal, John Legend and Kelly Rowland to headline this event

The United Nations has appointed Gavin as a Unicef Ambassador for the work he has done to uplift the lives of vulnerable communities in South Africa and with this appointment he joins the ranks of Roger Federer, Shakira, Ricky Martin and Angelique Kidjo in working for children?s causes. 2008 saw Gavin raise over R21-million for Unicef charities he supports.

His presence at Music Exchange adds to the list of respected people associated with the two-day conference in Cape Town. The event features keynote talks and panel discussions and delegates will have access to over 20 big shots in the South African and international music arena. From contract discussions to the age of digital delivery and beyond, the conference aims to give budding musicians, singers, songwriters, and promoters an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who "know it all".

> For more info visit the Music Exchange website.