Every now and then, little gems unearthed from the relentless pile of average albums churned out by upstart soft rock bands remind jaded music critics why it is they do what they do, and keep them plying their trade until their next inspiring discovery. Beta Male Fairytales from British five-piece Ben?s Brother is one such beauty.

The distinctive huskiness of lead singer Jamie Hartman?s voice is well complemented by effective guitar work, simple song writing and classic low-key drumming, not dissimilar to mellower productions birthed by contemporaries Collective Soul and Feeder.

The enchanting progression of 'Home' and the eerie heartbeat in the background of 'Time' epitomise the predominantly placid nature of the album, while 'Live', 'Beauty Queen' and the delightful harmonica-led interlude further down the 12-track listing reflect the livelier side of the fascinating release.

Hartman's ability to reach the high notes coupled with angelic backing vocals shine through on 'God By Another Name'. 'Let Me Out' seems perfect for the soundtrack to a 'Notting Hill'-esque film, and the thoughtful lyrics of 'Find Me An Angel' would not be amiss in a romantic drama either.

'I Am Who I Am' is without doubt the most dynamic of the bunch, with the coming together of perfectly orchestrated piano and violin and Hartman's crooning making for an indulgently melancholic journey down a road potholed with contemplation.

Captivating and charismatic from start to finish, Hartman and company have truly set an impressive precedent with their debut album. Having already garnered commercial success thanks to the formidable marketing and consequent radio play of the provocative 'Stuttering', the blossoming quintet seem well on their way to relative stardom in a field not averse to spitting out those who don't stick to the tried and tested radio-friendly rock big-gun record companies lap up.