When I'm not reviewing the latest discs, I double up as iafrica.com's business editor so when 'The Recession' landed on my desk, I was intrigued. Young Jeezy laying trillion dollar investment tip tracks, charting the recession in rhyme, beatboxing the bailout?
Sadly, while the King of the Dirty South serves up generous helpings of catchy if unimaginative pop-rap like only he can, he's on about Lamborghinis and Rolexes, not rates and frugality. Instead, bless the kind hearted soul, he has let this one go free to ease straightened wallets. OK, maybe that?s just wishful thinking, but it shouldn't stop YJ shifting a few million units.
There is precious little variety when it comes to the beats and yes, Jeezy's transfixion with cocaine and drug dealing can be nauseating, the themes are run-of-the-mill but that rasping, overpowering vocal rivals Lil Wayne's cough syrup register for mass appeal, and there's a suitably dark, cinematic soundscape thrown into the mix. Try as you might, you can't help but enjoy it.
And wait, there actually is a comment on the crisis here, albeit an ill-advised bunting of the discredited Republican policy of trickle-down economics ? complete with full horns straight out of the blaxploitation era. The inevitable Obama praise track featuring Nas is surprisingly good, surpassing anything on the New Yorker's 'Untitled' album.
Jeezy sticks to formula here, an if it ain't broke, don't fix it philosophy. And with tracks as infectious as 'Amazin' ("Cause bitch I'm amazing' / Look what I'm blazin' / Eyes so low / Yea I look like an Asian") it's a sure bet that the Texas rapper isn't going to go broke in the foreseeable future, recession be damned.
Apparently, the self-proclaimed 'Donald Trump in a white tee' can teach us all how to bank a million (illicit) dollars.
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