In fact, it's become the new hobby ? getting a rumour to spread online about a celeb's supposed death.
Okay, sure, that's always been some people's idea of a brilliantly smart joke, but it's got way worse since MJ's death. Loads of celebs, aside from Farah Fawcett, who tragically did die (just hours before Jackson), have been battling to convince people they're still alive ? Patrick Swayze chief amongst them.
Swayze is battling severe cancer, but he's still fighting hard and very much alive. And, the stories about Jeff Goldblum having died after plunging off a cliff got so bad that he actually had to make a public appearance to persuade people he was still alive.
From death and vampires to the metaphorical blood-suckers of 'Gossip Girl'.
Joining their ranks next season for a guest spot as a huge film star is... Hilary Duff. Um, ja. Duff is famous and all, but perhaps this isn't the most flattering role for her.
I don't really think you want people to start wondering about whether you're a real-life movie star when your film credits include 'The Lizzie McGuire Movie', 'Cheaper by the Dozen' 1 and 2, and that cinematic blight of a star vehicle she starred in with her sister, 'Material Girls'. (I actually watched that last one, heartbreakingly. That says something very disturbing about me, I fear ? that I didn't turn off the TV during that cliche-riddled tripe-fest.)
Sticking with the boob-tube - there are rumours 'Ugly Betty' will be the show to land super-in-demand Susan Boyle for a cameo. "Susan has been bombarded with offers of work in America, but this is something she is really keen on and we hope to make happen," says an apparent insider of the 'Ugly Betty' story.
But execs at the show's network, ABC, say it's rubbish ? there's no plan at all to have her on the series, they claim. So, it's more watch and wait, to see what Boyle will be doing with her vast new-found fame.
Aaaand, it's back to the vampires.
Blood-suckers are huge ? small screen and silver screen. And that's nowhere more obvious than amidst the screaming hordes of 'Twilight' fans.
Now, Robert Pattison and Kristen Stewart fans can buy little dolls of their 'Twilight' characters Edward and Bella. "It blows my mind to see how much Twilight merchandise there is out there," comments their co-star Kellan Lutz, who plays Emmett, and longs for a doll of his own.
This is madness. Soon the amount of 'Twilight' stuff will be rivalled only by Hello Kitty.
Finally, I leave you with news that, despite all the Jennifer Aniston-is-sooo-into-him news regarding her and 'He's Just Not That Into You' co-star Bradley Cooper - he might, in fact, just not be that into her.
Apparently, he's just been spotted out on a date with Renee Zellweger, at an Italian place in New York.
"He pulled her chair out for her when she sat down," a fellow diner tells OK! mag, "and he kissed her on the hand." Ooh! If they're just friends, they were being awfully affectionate." Aah!
"Throughout the dinner they were playful and flirty. She played with her hair a lot, and she would often touch his arm when she was making a point about something." The intimate details! They've giving me goosebumps!
The two are also co-stars ? in the forthcoming 'Case 39'.
Which one will Bradley date?! Why do I suddenly have the feeling I'm reviewing an episode of some 'reality'-show affront to humanity like 'The Bachelorette'? Sigh.
Do either Aniston or Zellweger actually like this guy? How much mud-slinging can Angelina Jolie and Megan Fox exchange before someone points out that it's a tie: neither of them can act?
Answers to these exciting questions, and many more ? in next week's Bitch and Famous! And, if you want more gossip before then, just friend me on Facebook (http://www.facebook.com/people/Trixy-Honore/685189835).

